Dominic Thurbon

Business Speaker

Dominic Thurbon is a behaviour change and strategy expert who helps organisations drive change rather than simply manage it. He founded Karrikins Group at just 23, growing it to over 150 staff before it was acquired, and now co-leads ChangeLabs.

Based in Sydney

Showreel

Description

Dominic Thurbon business speaker sessions come from a globally engaged strategist and facilitator who has spent two decades turning research into real-world behaviour change. He is co-founder and Chief Creative Officer at ChangeLabs, a behaviour change company with over 70 staff across Australia, New Zealand and North America, and previously grew Karrikins Group to over 150 staff before its acquisition. His technology venture Educator Impact, applying data-driven models to improve outcomes for students and teachers, was acquired by Qoria in 2022.

Why book Dominic Thurbon as your business speaker

Apple, Commonwealth Bank, Lexus, Microsoft and IBM count among the global clients Dom has worked with. His award-winning behaviour change programs reach over 300,000 people each year, and his research has appeared in bestselling books published across more than 15 countries, including Matter: How to Become the Obvious Choice and Game On: How Video Games Change Work and Education.

In his keynotes, Dom unpacks the forces reshaping business today and translates them into behaviours audiences can act on immediately. His signature sessions include Unleashing the Power of Innovation, which reframes innovation as a learnable behaviour rather than a buzzword, and Changenomics, a practical model — grounded in the neuroscience of human behaviour — for driving change rather than just surviving it. Both sessions blend real-world case studies with frameworks teams can put to work the following morning.

A world top-10 debater, Dom brings sharp thinking and dynamic delivery to every stage. Past clients including IBM and the Australian Broadcasting Corporation have praised his ability to speak the language of business, tailor his message to the audience, and leave teams genuinely energised with new ideas long after the session ends.

Book Dominic Thurbon business speaker for your next conference or leadership event.

Keynote Topics

The Truthful Leader: How Businesses Unlock Value and Drive Growth Through the Simple Act of Telling the Truth

So much value in business lies untapped behind an inability or unwillingness to tell the truth. Increased innovation, improved agility and change responsiveness, deeper engagement of teams and better financial outcomes are all fuelled by telling the truth. In this dynamic, provocative and deeply practical presentation, Dominic looks at why telling the truth is so important to business performance, explores why it’s hard and why it often doesn’t happen, and unpacks the three levels of truth-telling – self, sector and system – most important to improving performance.

The Human Element of AI Adoption: How to Get Beyond the Hype and Start Extracting Breakthrough Value from AI

Every company is talking about AI, but not all are getting value from it. Having built and sold an AI-enabled tech company, Dominic knows first-hand that with technology like AI, companies don’t change – people do. This session unpacks the why, what and how of leading-edge Gen AI technologies with industry-relevant case studies, looks at the human element of AI integration, and covers the practical risk management and governance frameworks required to make progress while avoiding pitfalls.

Making Behaviour Change Happen: Using the Science of Human Behaviour to Unlock Innovation, Navigate Change and Improve Results

Every business has a behaviour change challenge, whether it knows it yet or not. In this provocative and interactive session, Dominic unpacks the core drivers of human behaviour and the five universal responses to change every team encounters, examines how organisations don’t change – people do, and shares inspiring, industry-relevant case studies applied to leadership, marketing, sales, change and staff engagement.

Testimonials

“Dominic is a fantastic, dynamic presenter who really demystified the whole ‘technology’ thing for us. His presentation was engaging, entertaining and – best of all – really valuable to us in the way we work.”
Glaxo SmithKilne

“Dominic presentations for our senior client audience. They were right on brief and really inspired people about the potential to unleash collaboration and innovation. He speaks the language of business, understands business models and tailors his message to suit the audience. His dynamic and engaging style affects real behavioural and attitudinal change and made him a l hit with the audience.”
IBM

“Dom Thurbon made us think very differently and we were all buzzing with new ideas at the end of the session. I would highly recommend Dom to work with your team – you will certainly be engaged, challenged and very creative with your approach.”
Australian Broadcasting Corporation