Anneke Van Den Broek

Anneke van den Broek is a multi-award winning entrepreneur, pet advocate, and one of Australia’s most respected female founders. Over nearly two decades, she has created a trusted brand in pet care and built an internationally recognised brand.

As the Founder and CEO of Rufus & Coco, Anneke has led the brand’s expansion into nine countries and secured over 15 national and international awards for innovation, sustainability, and business excellence.

Her portfolio includes  Rufus & Coco, Wee Kitty, The Fur Salon, and The Fur Dental and represents her belief that better isn’t a slogan; it’s a standard that pets, their people, and the planet deserve.

Anneke’s impact extends beyond business. As The Pet Humanist, she has set out to prove that in a world more connected than ever, yet lonelier than ever, that the cure for disconnection has whiskers not WiFi. Her philosophy is that pets make us more human and her mission is to make a pet-inclusive world the new normal and show how pets are not just companions but catalysts for human wellbeing.

Awards & Recognition

  • Gold Stevie Award
    Women in Business
  • 2025 Sydney Business Awards
    Excellence in Business
  • 2025 Global Recognition Award
    Outstanding CEO
  • 2025 Outstanding Business Leader
    (Finalist)
  • NSW Business Woman of the Year
    Inductee Business women’s Hall of Fame
  • 15+ international Awards
    In Business, Sustainability & Innovation

Description

Anneke Van Den Broek business speaker sessions come from one of Australia’s most respected female founders. She is a multi-award winning entrepreneur, pet advocate and visionary brand builder. Over nearly two decades, she has built Rufus & Coco into a globally recognised, trusted brand. Today, it operates in nine countries. Anneke believes that “better” is not a marketing line but a standard, and she has built her entire portfolio around it.

As Founder and CEO of Rufus & Coco, Anneke has led the brand’s evolution into an international pet-care powerhouse. She has earned more than 15 national and international awards for innovation, sustainability and business excellence. Her portfolio also includes Wee Kitty, The Fur Salon and The Fur Dental. Anneke has been recognised with a Gold Stevie Award for Women in Business. She is also an inductee of the Business Women’s Hall of Fame, alongside many other accolades.

Anneke Van Den Broek Business Speaker: Keynote Topics

Book Anneke Van Den Broek business speaker for Pack Leadership, which explores building better business by design. The Human Animal of Business argues why connection outperforms competition. From Kennel to Global Brand shares lessons in growing a pet empire with heart. The Loyalty Instinct reveals how to create brands people and pets love for life. Meanwhile, The Pet Humanist explores how pets can help cure disconnection in an increasingly disconnected modern world.

As The Pet Humanist, Anneke champions a powerful social mission. She believes meaningful connection often comes with whiskers, not WiFi. Her blend of commercial acumen, heart-led leadership and advocacy for the human-animal bond has made her a sought-after speaker. As a result, she is an influential voice in the future of pet-inclusive living and community design.

See Anneke Van Den Broek’s full profile, keynote topics and testimonials on the Corporate Speakers Australia speaker page, or browse other business keynote speakers.

Keynote topics

Pack Leadership:
Building Better Business by Design

The Human Animal of Business:
Why Connection Outperforms Competition

From Kennel to Global Brand:
Lessons in Growing a Pet Empire with Heart

The Loyalty Instinct:
Creating Brands People and Pets Love for Life

The Pet Humanist:
How Pets Can Help Cure Disconnection

Pets in More Places:
The Movement for Pet Inclusive Communities

Leading with Heart:
The Future of Female Leadership

Human-Animal Bond:
The science of better living