Anneke Van Den Broek

Anneke van den Broek is a multi-award winning entrepreneur, pet advocate, and one of Australia’s most respected female founders. Over nearly two decades, she has created a trusted brand in pet care and built an internationally recognised brand.

As the Founder and CEO of Rufus & Coco, Anneke has led the brand’s expansion into nine countries and secured over 15 national and international awards for innovation, sustainability, and business excellence.

Her portfolio includes  Rufus & Coco, Wee Kitty, The Fur Salon, and The Fur Dental and represents her belief that better isn’t a slogan; it’s a standard that pets, their people, and the planet deserve.

Anneke’s impact extends beyond business. As The Pet Humanist, she has set out to prove that in a world more connected than ever, yet lonelier than ever, that the cure for disconnection has whiskers not WiFi. Her philosophy is that pets make us more human and her mission is to make a pet-inclusive world the new normal and show how pets are not just companions but catalysts for human wellbeing.

Awards & Recognition

• Gold Stevie Award
  Women in Business

• 2025 Sydney Business Awards
  Excellence in Business

• 2025 Global Recognition Award
  Outstanding CEO

• 2025 Outstanding Business Leader
  (Finalist)

• NSW Business Woman of the Year
  Inductee Business women’s Hall of Fame

• 15+ international Awards
  In Business, Sustainability & Innovation