Keynote Topics
From Zero to Foresight: building future-ready organizations
How to embed futures thinking across enterprise organizations, without sacrificing short-term execution.
Most businesses claim they want long-term thinking, but reward quarterly results. This session reveals how to break that cycle by embedding foresight capability that drives both immediate business growth and sustained competitive advantage.
Drawing on experience establishing foresight functions from scratch at the global headquarters of Mars Wrigley and McDonald’s. This talk provides a practical playbook for transformation: the organizational battles won, the cultural shifts evidenced, and the metrics that convinced skeptical C-suite executives.
Takeaways: The roadmap for building foresight capability (and the mistakes that kill it); where to start and how to measure meaningful impact.
Signature Keynote.
The global brand playbook
Translating macro global trends to local consumer strategies.
The time of “universally loved” global brands is ending. Multinationals face a strategic paradox: macro forces like climate change, technological disruption, and demographic shifts are universal – but their consumer impact is profoundly local. Brands today require a different playbook to operate successfully across diverse geographical environments.
This talk draws from experience building localized strategies for global brands within General Mills, Mars and McDonald’s, with ways to navigate complex macro forces and shifting local consumer behaviours.
Takeaways: Macro forces reshaping consumer behaviour globally, and how they manifest differently locally.
Future-ready skills
Why asking better questions is your competitive advantage.
As organizations race to adopt AI for efficiency gains, they’re inadvertently creating a new strategic risk in organizational intelligence: cognitive atrophy and creativity bust.
This talk dives into the necessary skills of future organizational leaders: curiosity, futures thinking and adaptability. Drawing on futures thinking and design principles, this talk identifies the distinctly human capabilities that will separate winning organizations from efficient ones.
Takeaways: Core competencies of great future leaders that can be practically enhanced in corporate environments.
