Abbie White
Abbie White is one of the most sought-after keynote speakers on sales, growth, and go-to-market strategies.
She specialises in actionable approaches to future-proofing your business now.
The founder and CEO of Sales Redefined, her superpower is igniting teams into action with an infectious energy and highly practical, engaging style.
She lives and breathes high-performance sales, has been called e marriage counsellor for sales and marketing (and a crazy book lady!), and is obsessed with uncovering untapped potential for growth in business.
Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM overseeing a $100M AUD portfolio and transforming the sales performance of her team. Abbie is a sought-after thought leader, Forbes Australia Contributor, and LinkedIn Sales Insider. Her background in Business Management, Positive Psychology, and Emotional Intelligence creates the perfect blend of business and personal development for your teams.
3 Reasons Why Abbie White’s The Speaker For You.
- If you read any review about Abbie, you’ll spot two words: “infectious energy.” Abbie’s energetic and relatable style inspires audiences to action.
- She walks the talk! Abbie’s love language is results. She has led a $100M national sales team at IBM and is in the trenches with her clients giving up-to-date insights into what’s working in today’s market. No theory here—it’s all in practice.
- Abbie has built a reputation for raising the bar on keynote speaking by researching and personalising her keynotes for each audience. She dives deep beneath the surface to deliver the most bespoke keynotes tailored to your business’ strategic priorities, opportunities, and challenges.
Based in Sydney
About
Keynotes Topics
The Perfect Storm:
Turning the 2025 Inflection Point into a Competitive Advantage. On rare occasions, a perfect storm emerges—an unstoppable force that changes the game entirely. Think of the industrial revolution, the internet, and eCommerce. Each one catapulted those who embraced the shift into success while leaving the laggards behind. Welcome to 2025—the next perfect storm. 2025 is a trifecta convergence of technological advances (AI), changing customer demands, and generational shifts. It’s a rare moment of opportunity that will define the market leaders of tomorrow. Some will seize this chance to gain a competitive edge; others risk being left behind.
Future-Proof your 2025: The Growth Blueprint for Sales & Market Domination.
If you’re not strategising on how you will future-proof your business, you’re already too late. The rules of growth have been rewritten. Buyer profiles are changing as Gen Z and Millennials dominate. Customer expectations are at an all-time high, demanding seamless, 24/7, multi-channel engagement that meets them whenever and however they prefer. At the same time, AI is transforming business, providing new tools for competitive advantage and raising the stakes for those who lag behind. Companies that have stood the test of time share common traits: they continue to evolve, embrace intelligent failure, act with speed to seize opportunities, and foster a growth-mindset culture.
The Future of Sales & AI:
Sales and go-to-market models have been disrupted. Buyer profiles and preferences have shifted, AI has changed the game, and attention spans are dwindling. However, most sales approaches are still the same: there is a disconnect.
We’re at the sales crossroads: evolution or extinction?
This keynote will unpack how you can evolve and embrace the future of sales and AI to gain a competitive advantage.
High Performance Sales Habits:
High-performance sellers share three common habits, which double their likelihood of exceeding quota, compared to those who do not engage in any of these habits, who are six times less likely to even hit quota!
Learn what high-performance sellers do differently to consistently over achieve. Abbie will break down high-performance into highly practical and actionable takeaways that can be executed immediately.
