Anders Sorman Nilsson

Keynote Topics

DIGITAL ADAPTATION AND HUMAN TRANSFORMATION

How do organisations design customer experiences that move effortlessly across digital and physical environments?

In this thought-provoking keynote, Anders explores how intelligent technologies – particularly artificial intelligence and data-driven systems – are enabling brands to create more connected, intuitive, and human-centred experiences. Rather than treating technology as an end in itself, the focus is on how it can remove friction, enhance service, and deepen trust across every touchpoint.

Through contemporary case studies and practical insights from leading organisations, this presentation examines how forward-thinking brands are using technology to elevate customer experience, strengthen relationships, and deliver lasting value.

This tailored presentation provides:

• A clear framework for designing seamless, end-to-end customer experiences
• Insight into how intelligent technologies can simplify complexity and amplify human connection
• Practical lessons from organisations successfully integrating digital and physical touchpoints

DIGILOGUE

How to win the digital minds and analogue hearts of tomorrow’s customers.

As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most often that’s where your customers and clients want you to be, the place where digital and analogue converge – the ‘digilogue’. In the digilogue it is understood that digital satisfies a customer’s mind while analogue soothes the heart.

Knowing where this place is demands:

1. An understanding of the parts of your business that simply cannot be allowed to go digital
2. An intimate knowledge of the customer experience, of the touch points that thrill them, that speak to their hearts and not their heads
3. An understanding of how your organisation tells its story to its public
4. A recognition of the artisanal skill, or customer service, that keeps customers coming back

Every business must know where its middle ground lies, where the old-school artisan meets the efficiency and power of the future. This customised presentation will help your people find where that place is.

WAVES OF CHANGE

Global trends that will disrupt your existence.

Waves of change are rolling towards us and you’d better be prepared. But how do you spot the waves, or identify what’s going on in the market? How do you sense the direction of the currents, or establish what it means for your business? And how do you best position yourself so you’re not washed away, or choose a market position and ride the wave?

The waves of change threatening every business are:

1. Digital Disruption – managing the tension between the analogue and digital touch points
2. Media Madness – realising that every company must think like a media company
3. Data Driven Dominance – working out how to turn data into competitive knowledge

This keynote will provide you with the following foresights:

• Which new markets you should target, and how to identify and engage them
• How to step back and deconstruct your own business model to identify new, non-traditional partnerships
• How to sort through the data storm to turn customer insight into intelligent and strategic business assets
• How to build innovation strategy that disrupts your competitors