Glenn Cooper

Coopers Brewery was founded in 1862 and today remains Australia’s largest owned brewery.

In July 1990, Glenn joined the family brewery and took on the role of Sales and Marketing Director, eventually becoming Chairman in 2001.

Under his leadership, Coopers Brewery introduced several new products to its beer range, including Coopers Mild Ale, Coopers Dark Ale, Coopers Extra Strong Vintage Ale, and Coopers Lager. Glenn played a pivotal role in the national growth of Coopers Original Pale Ale.

Beyond his contributions to the brewery, Glenn served as Chairman of the Australian Made Australian Grown Group from 2012 to 2021.

He also held director positions in companies, Bundaberg Brewed Drinks Company and Haymes Paints Australia and served as an advisor to OBE Organic Beef Australia and the Maras Group of Developers.

In the past, Glenn chaired the Adelaide Fringe Committee (1994-1999) and the Adelaide Convention and Tourism Authority (1998-2006). He received a Centenary Medal in 2002 and was honored as a Member of the General Division of the Order of Australia (AM) in 2005 for his services to South Australia and the Arts.

In 2007, Glenn completed the Kokoda Track, following in the footsteps of his uncle, Colonel Geoff Cooper.

Based in Adelaide

Description

Glenn Cooper business speaker sessions come from the former Chairman of Coopers Brewery. Coopers is Australia’s largest Australian-owned brewery. Founded in 1862, it has stayed in the Cooper family for over 160 years. Glenn joined the business in July 1990 as Sales and Marketing Director. As a result, he became Chairman in 2001.

Glenn Cooper Business Speaker: An Australian Icon

Under Glenn’s leadership, Coopers expanded its beer range significantly. Coopers Mild Ale, Dark Ale, Extra Strong Vintage Ale and Coopers Lager all launched during his tenure. He also played a pivotal role in the national growth of Coopers Original Pale Ale. Today, it’s one of Australia’s best known beers.

Book Glenn Cooper Business Speaker

Book Glenn Cooper business speaker for your next conference or leadership event. His signature keynote, The Coopers Success Story, draws on 35 years as a Coopers Brewery board member. He served 22 of those years as Chairman. For example, audiences hear an honest account of how family and corporate strategy have evolved. Glenn also shares his views on why some family businesses succeed while others repeatedly fail.

The Kirin Takeover Battle

One of the most dramatic chapters in Glenn’s story is Kirin’s hostile takeover bid. The Japanese brewing giant launched its bid in September 2005. Kirin tried to acquire Coopers outright. In response, Glenn led the fight to keep the company independent. The bid ultimately failed. His keynote explores how a small family brewery beat one of the world’s largest beverage companies. He also covers the marketing wins and losses along the way.

Beyond Coopers

Glenn chaired the Australian Made Australian Grown Group from 2012 to 2021. He has held director roles with Bundaberg Brewed Drinks Company and Haymes Paints Australia. In addition, he advised OBE Organic Beef Australia and the Maras Group of Developers. Earlier in his career, he chaired the Adelaide Fringe Committee and the Adelaide Convention and Tourism Authority.

In 2005, Glenn became a Member of the Order of Australia. The honour recognised his services to South Australia and the arts. Two years later, he completed the Kokoda Track, following in the footsteps of his uncle, Colonel Geoff Cooper.

See Glenn Cooper’s full profile, keynote topics and testimonials on the Corporate Speakers Australia speaker page, or browse other business keynote speakers.

Keynote:

The Coopers Success Story

Glenn Cooper recently stepped down as Chairman for 22years and Coopers Brewery Board member for 35 years.

Over those 35 years Glenn has seen enormous changes in Corporate and Family companies and highlights the changes in strategies that have evolved over that time.

Glenn provides both a humorous and serious look into of how Sales, Marketing and family structures have not only evolved but changed.

Some of those changes he is supportive of and others he believes could be left behind. Hear is views on family successes and failures and why he believes why some continually fail.

Glenn Cooper presentations are mixed with emotions the highest being the company’s hostile take of bid by the giant Brewer Kiren launched in September 2005 which ultimately failed. How did David beat Goliath in this epic battle.

The advertising and marketing successes and failures, sometimes serious sometimes humorous. One of Glenn’s more recent Favourite sayings is the quote “As I grow older, I have less days left that’s why I need to put more fun into each day”