Mark McCrindle business speaker

Mark McCrindle

Business Speaker

Mark McCrindle is a social researcher with an international following, recognised as a thought leader in tracking emerging trends. As Principal of McCrindle, a demographer and futurist, he has built his reputation across two decades as an award-winning researcher and best-selling author.

Based in Sydney

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Description

Mark McCrindle business speaker sessions come from a social researcher with an international following. He is a recognised thought leader in tracking emerging trends. As Principal of McCrindle, he has built his reputation across two decades as an award-winning social researcher, best-selling author and social commentator.

Mark has appeared across all major television networks, radio and print media. He has also presented thousands of keynotes and workshops across major industries, including finance, technology, health, mining, energy and education. His advisory, communications and research company counts more than 100 of Australia’s largest companies among its clients. Mark holds a BSc in Psychology and an MA. He is also the author of three books, including The ABC of XYZ: Understanding the Global Generations, Word Up and The Power of Good.

Mark McCrindle Business Speaker: Keynote Topics

Book Mark McCrindle business speaker for keynotes on changing times and emerging trends. He gives a snapshot of the key trends redefining society, from technology to demographic shifts. A Demographic Snapshot of Australia uses the latest population data to reveal clear trend lines for brands and organisations towards 2040. Meanwhile, Understanding and Engaging with the Ever-Changing Customer explores today’s macro and micro consumer segments and buying behaviours. Emerging Technologies, New Strategies shares the latest research on media consumption, social platforms and effective digital engagement.

Mark speaks with expert authority on future trends, leadership, customer engagement, generational change and business insight. He brings a fresh, research-based approach to every boardroom briefing, executive workshop and keynote. As a result, his sessions are presented in a customised and innovative way for every audience, drawing on the latest findings relevant to each specific industry and organisation he works with.

Keynote Topics

Changing Times, Emerging Trends

This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

A Demographic Snapshot of Australia: Now and Towards 2040

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

Understanding and Engaging with the Ever-Changing Customer

With more choice and change, customers are more diverse and empowered than ever before. This session will give an overview of today’s macro segments as well as an overview of the emerging micro segments and how businesses can analyse and track new consumer cohorts. In a world of global brands and empowered customers, Mark will outline the key influences and decision drivers for today’s consumers.

Emerging Technologies, New Strategies: Trends & Tactics with Social Media

In this session, social researcher Mark McCrindle gives an overview of how to communicate in these message saturated times. He reveals the latest research findings into media consumption, the use of emerging technologies and the key influences on decision-making today. He will share insights into best practice communication, maximising retention and how to effectively engage and empower online communities.

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