Cameron Schwab

Leadership Speaker

Cameron Schwab is one of Australian sport’s most influential leadership voices, drawing on 25 years as CEO of three AFL clubs. He became the youngest CEO in VFL/AFL history at Richmond in 1988, aged 24, before leading Melbourne and Fremantle through major transformations.

Based in Melbourne

Description

Cameron Schwab leadership speaker sessions come from a former AFL CEO. He is one of the most influential leadership voices in Australian sport. Richmond Football Club appointed him CEO at just 24, the youngest in the history of the game. He went on to spend 25 years as CEO of three AFL clubs. That makes him the second-longest serving CEO in the modern game.

Cameron Schwab Leadership Speaker: Turning Clubs Around

Every club Cameron led shared something in common. Each was at its lowest ebb. Each was uncompetitive on the field, and facing financial, structural and strategic challenges that threatened its survival. In every case, he restored the club’s fortunes, both on and off the field. As a result, Richmond, Melbourne and Fremantle are now vibrant, financial and highly competitive clubs.

Keynote Topics

The Score Takes Care of Itself – Aligning Purpose and Performance

Elite sport is awash with contradictions and complexity. What is most often misunderstood is this: professional team sport is not club versus club. Instead, it is system versus system, developed and implemented by the leaders of those organisations.

Cameron delivers a game-changing framework that aligns purpose and performance. It speaks directly to the complex mix of culture, strategy, leadership and decision-making judgment. He channels his deep experience in leadership across professional sport and business. Along the way, he mentors CEOs, senior and emerging leaders, and their organisations, across many industry sectors. Together, they build high levels of cultural, strategic and leadership trust as the basis for sustained high performance.

Levelling Up – What Business Can Learn From Professional Team Sport

Business often turns to the football codes to understand the key concepts of team. In particular, leaders look to how these codes establish a winning culture and execute a game plan.

The best leaders Cameron has worked with and studied, in both sport and business, all shared one key competency. They successfully created environments that enabled their teams and organisations to access the full range of their capabilities. A winning organisation is one of personal and professional development. In it, each individual takes responsibility and shares ownership.

Cameron fully explains a seven-step process that leaders can put into action immediately. It helps them establish performance accountability, where people consistently set high expectations of themselves. Most importantly, people learn to behave to those expectations, and do the right thing, even when it’s hard.

Testimonials

As a leader, you want a coach that makes you better. Cameron Schwab makes me better. End of story. Every Session grabs my attention. Through sharing stories or leaning on his diverse experience and incredible curiosity and creativity, he makes every session a work of art.
Michael Voss – Senior Coach, Carlton Football Club

Cameron Schwab was an absolute delight to work with. He was generous with his time and deeply engaged with our community, even attending the Gala Dinner after his keynote to personally connect with our members. His warmth, authenticity, and willingness to share made a lasting impression. Cameron received an exceptional overall rating of 4.9 out of 5 in our session feedback — one of the highest scores of the event. Attendees consistently described his session as inspiring, authentic, and thought-provoking. His ability to speak from the heart and offer tangible takeaways resonated powerfully with the audience.
CPA Australia Ltd