Matt Purcell
Matt Purcell is Australia’s leading expert in branding & is on a mission to help you stand.
Known as “The Branding Sensei,” Matt works with some of Australia’s biggest brands and high-profile individuals, helping them dominate their fields online and in the media.
He is the founder of the award-winning creative agency KYU Media, which has worked with brands like American Express, Australian Wallabies, Sephora, The Australian Government while also growing personal brands such as Layne Beachley, Erin Deering, and consulting brands such as Westpac, Loreal and TikTok.
He was named 2025 Sydney Young Entrepreneur Award winner for media and PR, Matt is also the co-founder of The Business Academy with Janine Allis (founder of Boost Juice), which educates small business owners in Australia on how to grow their businesses.
In addition, Matt founded Social Kung Fu, Australia’s only evidence based Verbal Self-Defense and Confidence Training Program. Its mission is to equip 1 million Australian kids with the tools to combat bullying, dehumanization, and to build a generation of self-aware, confident young people. This is evidenced based through the University of Sydney.
Matt previously hosted The Examined Life Podcast, which regularly topped the Australian iTunes charts. He is a trusted voice on national television, speaking on business and youth issues, and has appeared in campaigns for brands like Ford Motors, Xero Australia, and LG Australia.
Matt is a world-class speaker and has shared the stage on TEDx and many others.
Widely praised as a “celebrity and CEO whisperer,” Matt is the go-to expert for building personal brands and creating impactful businesses.
Based in Sydney
Keynote Topics
Matt is an amazing speaker and one of the countries leading youth life coaches and has a wealth of experience and insight. His humour, knowledge and his down to earth communication style make him a highly effective communicator. Matt’s story starting from his adoption as a child, and through many life choices both positive and negative help many young people understand that it is not what happens to you in life that determines your future but how you respond. Matt has spoken for over 10 years and is constantly being asked to speak at various conferences, functions and events.He has appeared on national television and consults schools, councils and organisations.
Topics include:
- BULLYING & CONFIDENCE
- MENTAL HEALTH
- POSITIVE LIFE CHOICES
- LIFE SKILLS
- DEALING WITH FAILURE
- RESILIENCE
- SELF AWARENESS
- GOAL SETTING
- MOTIVATION
